In the past, dealing with news such as the recent Swine Flu Epidemic would require audiences to check the news regularly, speak to friends, or read local newspapers. But, thanks to social media (specifically, Twitter) we are exposed to immediate updates on where the epidemic is being reported, what is being done, and how we will be affected. By searching trends within Twitter, one can view a constantly refreshing page of updates in relation to swine flu, all hashtagged “swineflu.”

Although I am an avid user of Twitter and have been halfheartedly paying attention to the Swine Flu coverage for my own well-being, I do it with an understanding that the information represented may be incorrect. Because of Twitter’s accessibility, any registered Twitter user can distribute information regarding the epidemic. This information then has the possibility of being read by millions of people.

For example, in Austin where I reside, there have already been several misleading reports of the epidemic. First, there was a young girl infected. Then there was dispute about the young girl. Next, there were children at Dell Children’s Hospital being quarantined, and later there weren’t children at Dell Children’s Hospital…..you get the picture. In fact, several local journalists have practically been on damage control all day today. Omar Gallaga, the continually insightful tech journalist at The Austin American Statesman, actually wrote a “Don’t Panic!” post making many of the same arguments I made above.

What interests me the most about this phenomenon, however, is my own reaction to the news. As I said before, I read each tweet with the understanding that it may be false…with the exception of a few. As if it were 1999, I continue to put my trust in the hands of professional journalists and pay particular attention to the information being given from accounts such as The Statesman and CNN. In my mind, these professionals use Twitter just as if they were writing an article: they check the facts first. Unlike an emotionally driven user crying wolf, journalists must submit to reporting the truth. Simply put, changing mediums does not mean changing standards.

So what does this really mean? Well, as a student in media communication, I have begun to pity my fellow student journalists. Each day, an additional newspaper files for backruptcy, editors are forced to teach the news rather than report it, and students are increasingly switching specializations. Honestly though, this epidemic has only solidified my faith in journalism. Yes, 90% of the public can now do your job and simply report the news. But, will they report it accurately? Will they have the resources to gather all the facts? Probably not.

Swine Flu may come and go, but journalism is here to stay.

We are all aware that celebrities such as Britney Spears, Shaquil O’Neal, and Demi Moore jumped on board the Twitter train. However, until now, they merely co-existed with the remainder of the population.

This week, Ashton Kutcher (@aplusk), decided to challenge the news network, CNN, to a race to 1 million. Kutcher commented on the state of our media by insisting that he could impact just as many people as an entire network. As with all celebrity brawls, however, there were petty shots. Larry King attacked Kutcher by saying “Do you know how big we are? Do you know what CNN is?!” Nevertheless, Kutcher continued the fight and prevailed early Friday morning around 2:00am. CNN also reached 1 million followers…only a half hour later.

The race itself did not bother me. We should be used to these online cattle drives by now considering the floods of Facebook groups touting “1 million to bring back the old Facebook!” or “1000 and I’ll shave my head!”

In actuality, it was the backlash of this experiment that has disheartened me. After seeing Kutcher’s success, Oprah decided to make a huge statement, and join Twitter. Although Oprah’s actually significance is debateable, her influence within pop culture is undeniable.  In my opinion, her decision to take part in this new media experience will revolutionize Twitter. We may see soccer moms organizing weekly snacks via Twitter, single dads trading healthy recipes via Twitter, or maybe retired grandparents grumbling about last week’s Bingo game via Twitter. Whatever the outcome, us social media enthusiasts will need to make some room on board the nerd ship.

Unfortunately, we are already experiencing growing pains. Some “haters” just launched HereBeforeOprah, a site dedicated to demeaning Twitter users that are likely joining due to Oprah’s popularity. And just in case you are worried that followers doubt your authenticity, you can tweet the result to everyone (hooray for self-importance!)

Yes, Twitter is still not entirely mainstream and yes, the majority of users work in technology. But, that is not its goal. Twitter is not meant to be an elitist society of users that wear FailWhale shirts and have Tweet-ups to talk about how they use Twitter.

If soccer moms want to join Twitter, who cares? The best part about using Twitter is that….hold on, this may be difficult to grasp….you CHOOSE who to follow. It’s not like Facebook where you are bloated with external group requests and follow requests and highligher parties with friends from 6th grade. Twitter allows you to create your own network of followers.

How is communication expected to advance if users feel that only a certain number of people are entitled to its use? I am excited to see the outcome of this revolution in the coming weeks, so stay tuned for more insight into our constantly evolving communication system.

Although I kept my TV tuned to CNN all evening, I also followed election activity and results online. Below are a few tools that I used, but I would love to hear what others followed as well:

Five Thirty Eight

Five Thirty Eight illustrated “citizen journalism” at its finest. By providing insights and statistics, FTE allowed viewers to follow the data as well as make sense of it. Its three-person operation made presidential, senatorial, and house predictions throughout the day and into the evening. 

Video Your Vote

Video Your Vote allowed users to share their voting experiences with the world via personal videos. VYV featured an interactive map indicating where videos had been uploaded and what they pertained to, such as “Voter Intimidation,” “Notable Voter,” “Polling Place Problems,” etc. This access to actual voter experiences created a sense of transparency to the election, knowing that real
people everywhere were experiencing the same things I had.  

Twitter Vote Report

Much like VYV, Twitter Vote Report encouraged Twitter users to tweet their experiences with specific hashtags, such as ”#wait:120 meaning that the wait time is 120 minutes.” These tags were then aggregated and mapped, showing users what voting experiences were like in real-time. 

As I mentioned in a previous post, this election utilized social media in a way that was never done before. Therefore, tools such as these come as no surprise. It is exciting and overwhelming to consider the depth to which media can proceed-especially with politics as a catalyst. 

What role do you see social media playing in the political sphere, as this country moves forward?

UPDATE: Per the comments below, check out Change.gov to see how Obama is already implementing technology into his administration.